Quividi AVA Audience Measurement
Description
Computer vision platform for digital out-of-home (DOOH) audience measurement. Uses neural networks to detect faces in real time via cameras embedded in digital signage and estimate viewer demographics (age range, gender) to dynamically select advertisements and generate audience statistics.
Deployment Context
Deployed in digital advertising screens at Canadian shopping malls and transit corridors, including near Toronto's Union Station Bus Terminal. Cameras capture faces of passersby, process demographics in real time, and select targeted advertisements.