Telus Eliminated 7,600 Jobs Over Two Years Citing AI and Digital Transformation

Telus reported a net reduction of approximately 7,600 positions across 2023 and 2024. In its earnings disclosures, Telus stated the reductions were driven by "continued technology and digital transformations, including the implementation of AI" (BNN Bloomberg, 2024; The Globe and Mail, 2025). Telus reported a net loss of 4,300 positions in 2023 (BNN Bloomberg, 2024) and approximately 3,300 positions in 2024 (The Globe and Mail, 2025).

Telus CEO Darren Entwistle described the company's AI strategy as central to its operating model, stating that AI-driven efficiencies contributed to cost reductions across customer service, network operations, and back-office functions. The company reported increased use of AI chatbots, automated network management tools, and AI-assisted customer interaction systems during this period.

The reductions affected roles across customer service, network operations, retail, and corporate functions. Telus did not provide a breakdown of how many positions were eliminated specifically due to AI adoption versus other restructuring factors.