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Confirmed Significant

Over 40 Facebook pages ran deepfake videos of PM Carney promoting crypto fraud and election disinformation.

Occurred: April 1, 2025 (month) to November 30, 2025 Reported: April 14, 2025

During and after the April 2025 Canadian federal election, an extensive AI-enabled disinformation and fraud campaign targeted Canadians using deepfake videos of Prime Minister Mark Carney, CBC journalist Rosemary Barton, CTV news anchors, and Elon Musk.

The campaign had two dimensions. First, a viral deepfake video — created using Fish Audio, a free AI voice cloning tool — falsely depicted Carney announcing that the government would ban vehicles manufactured before 2000. The video, which manipulated authentic footage from a March 27 press conference on tariff response, appeared on TikTok around the time of the April 28 election — the DFRLab reported it was first published directly before the vote, though independent fact-checkers found the earliest archived posts dated to May 3–4 — and reached millions of views (DFRLab, 2025), spreading to X where a single repost garnered 2.4 million views, with at least 18 posts sharing the video across the platform (DFRLab, 2025). Although TikTok labeled the video as AI-generated, it continued to be amplified by influencers even after removal (DFRLab, 2025).

Second, a sophisticated network of over 40 Facebook pages and 25+ accounts — managed by operators traced to Ukraine, Indonesia, the United States, Angola, Romania, and Vietnam — ran AI-generated deepfake "news segments" featuring Carney, Barton, and Canadian news anchors to funnel victims into fraudulent cryptocurrency investment platforms (CBC News, 2025; Canadian Digital Media Research Network, 2025). The scam operated through a multi-step funnel: Facebook ads pushed deepfake CBC and CTV reports to fake news websites, where Canadians were invited to provide contact information and invest a minimum of approximately $350 on platforms with rotating names — CanFirst, QuilCapital, Quantum AI, TokenTact, and others (CBC News, 2025; Canadian Digital Media Research Network, 2025). "Financial advisers" would then pressure victims for larger investments, sometimes depositing small "profits" to build trust before extracting larger sums (CBC News, 2025).

A 70-year-old retiree from Prince Albert, Saskatchewan lost approximately $2,800 after encountering what appeared to be a CBC News interview with Rosemary Barton and Mark Carney promoting a government-backed crypto opportunity (CBC News, 2025). Saskatchewan's Financial and Consumer Affairs Authority issued at least four separate investor alerts between June and September 2025 (Saskatchewan Financial and Consumer Affairs Authority, 2025). The Regina Police Service reported that losses from the QuilCapital scam alone were expected to exceed $1 million (Saskatchewan Financial and Consumer Affairs Authority, 2025).

The Canadian Digital Media Research Network identified Meta's Canadian news ban under the Online News Act as a significant contributing factor (Canadian Digital Media Research Network, 2025). The CDMRN argued that the ban removed legitimate news content from Facebook and Instagram, creating conditions where AI-generated fake news content faced no competition from real journalism and appeared authoritative to users unfamiliar with the ban's effects (Canadian Digital Media Research Network, 2025). Meta removed pages and accounts when flagged by CBC and researchers, but only approximately half of identified scam pages were taken down, and new ones were created daily (CBC News, 2025). The CDMRN also noted that Meta's January 2025 decision to end its fact-checking programs further reduced the platform's capacity to address false content (Canadian Digital Media Research Network, 2025).

A preprint study by researchers at the Université de Montréal and Mila, analyzing 187,778 social media posts during the election period, found that 5.86% of election-related images were flagged as deepfakes, with right-leaning users posting flagged images at a higher rate than left-leaning users (arXiv, 2025). While most deepfakes were benign memes rather than deliberate misinformation, the study confirmed that realistic fabricated images drew higher engagement (arXiv, 2025). No criminal charges related to the scam operation have been reported.

Materialized From

Harms

A network of over 40 Facebook pages and 25+ accounts ran AI-generated deepfake videos impersonating Prime Minister Mark Carney, CBC journalist Rosemary Barton, and CTV news anchors to funnel Canadians into fraudulent cryptocurrency investment platforms. Saskatchewan's FCAA reported losses from a single platform expected to exceed $1 million.

Fraud & ImpersonationMisinformationEconomic HarmSignificantPopulation

A viral AI deepfake video falsely depicting Prime Minister Carney announcing a ban on older vehicles reached over 3 million views on TikTok and 2.4 million views on X in the days surrounding the April 2025 federal election, injecting fabricated policy into political discourse.

Fraud & ImpersonationMisinformationEconomic HarmSignificantPopulation

Individual Canadians suffered direct financial losses, including a 70-year-old retiree from Saskatchewan who lost approximately $2,800 after encountering what appeared to be a legitimate CBC News interview with the Prime Minister promoting a government-backed investment opportunity.

Fraud & ImpersonationMisinformationEconomic HarmModerateGroup

Evidence

10 reports

  1. Media — CBC News (Mar 28, 2025)

    CBC investigation: fake election news ads luring people into investment schemes; documents the fraud pipeline from deepfake to financial loss

  2. Media — The Logic (Apr 14, 2025)

    The Logic reporting: Facebook flooded with deepfake news reports about Mark Carney; documents scale of platform-hosted deepfake content

  3. Academic — Canadian Digital Media Research Network (Jun 1, 2025)

    CDMRN research: social media platforms host and profit from scams using AI and fake news; documents the platform business model enabling deepfake fraud

  4. Regulatory — Saskatchewan Financial and Consumer Affairs Authority (Jun 4, 2025)

    Saskatchewan investor alert: impersonation scam using PM Carney's image and fake news articles to promote fraudulent trading platform

  5. Academic — DFRLab (Atlantic Council) (Jun 19, 2025)

    DFRLab analysis: deepfake video of Canadian PM reached millions on TikTok; documents spread, platform dynamics, and engagement metrics

  6. Media — CBC News (Dec 1, 2025)

    Documented case of a Canadian victim losing money to AI deepfake investment scam

  7. Other — AI Incident Database (Mar 17, 2025)

    AIID cross-reference: Incident 1199 documenting AI-generated deepfake image linked to Canadian election interference

  8. Media — France 24 (May 6, 2025)

    France 24 international verification: Canadian PM Carney targeted by viral deepfakes on social media; independent confirmation of deepfake campaign

  9. Regulatory — Saskatchewan Financial and Consumer Affairs Authority (Jul 25, 2025)

    Saskatchewan investor alert: QuilCapital scam using PM Carney's image and fake social media posts; second documented fraudulent platform

  10. Academic — arXiv (Dec 15, 2025)

    5.86% of election-related images flagged as deepfakes; right-leaning users had highest deepfake rate at 8.66% vs 4.42% for left-leaning users

Record details

Responses & Outcomes

Saskatchewan Financial and Consumer Affairs Authorityinstitutional actionActive

Issued first investor alert warning about impersonation scam using Prime Minister Carney's image and fake news articles to promote fraudulent investment platform 'Canfirst'

Saskatchewan Financial and Consumer Affairs Authorityinstitutional actionActive

Issued second investor alert about 'QuilCapital' scam using Carney's image; reported losses expected to exceed $1 million

Saskatchewan Financial and Consumer Affairs Authorityinstitutional actionActive

Issued investor alert about scam using AI deepfakes of both PM Carney and Alberta Premier Danielle Smith

Policy Recommendationsassessed

The information vacuum created by the Canadian news ban on Meta platforms left AI-generated scam content as the dominant news format on Facebook during the election, highlighting the need to address this gap

Canadian Digital Media Research Network (Apr 25, 2025)

AI content labeling on platforms was present but ineffective when influencers amplified deepfake content without labels, indicating that provenance standards need to persist across reshares

DFRLab (Atlantic Council) (Jun 19, 2025)

Investors should verify that any entity offering investments is registered through aretheyregistered.ca before investing

Saskatchewan Financial and Consumer Affairs Authority (Jun 4, 2025)

Editorial Assessment assessed

A large-scale AI-enabled fraud and disinformation campaign targeting a Canadian election, documented across multiple platforms and months of operation (CBC News, 2025; The Logic, 2025; DFRLab (Atlantic Council), 2025; France 24, 2025). According to the CDMRN, Meta's Canadian news ban under the Online News Act meant no legitimate news content circulated on Facebook, creating conditions where fabricated AI-generated news content faced limited competition from real journalism (Canadian Digital Media Research Network, 2025). The campaign persisted for months across rotating platform names despite serial regulatory warnings from Saskatchewan's FCAA (Saskatchewan Financial and Consumer Affairs Authority, 2025).

Entities Involved

AI Systems Involved

Fish Audio

AI voice cloning tool used to generate the deepfake audio in the viral TikTok video falsely depicting Prime Minister Carney announcing vehicle bans; the video carried a Fish Audio watermark

Related Records

Taxonomyassessed

Domain
Elections & Info IntegrityFinance & Banking
Harm type
Fraud & ImpersonationMisinformationEconomic Harm
AI pathway
Deceptive OutputUse Beyond Intended ScopeOversight Absent
Lifecycle phase
Deployment

Changelog

Changelog
VersionDateChange
v1Mar 8, 2026Initial publication
v2Mar 11, 2026Verification upgraded from corroborated to confirmed: Saskatchewan FCAA issued two official investor alerts about the deepfake scam.
v3Mar 11, 2026Corrected victim description (retiree not teacher) and loss amount ($2,800 not $3,000); softened 'critical enabler' to 'significant contributing factor'; clarified X view count as single repost; noted academic study is preprint; fixed policy recommendation attributions; cleared wrong AIID reference

Version 3